{"id":353,"date":"2022-07-22T13:00:47","date_gmt":"2022-07-22T13:00:47","guid":{"rendered":"https:\/\/pc-keeper.tech\/index.php\/2022\/07\/22\/blockchain-in-web-3-0-development\/"},"modified":"2022-07-22T13:00:47","modified_gmt":"2022-07-22T13:00:47","slug":"blockchain-in-web-3-0-development","status":"publish","type":"post","link":"https:\/\/pc-keeper.tech\/index.php\/2022\/07\/22\/blockchain-in-web-3-0-development\/","title":{"rendered":"Blockchain in Web 3.0 Development"},"content":{"rendered":"

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\"AThe internet is like certain varieties of sharks. If it stops going forward, it dies. It\u2019s a model of movement. And as it moves, it evolves. Today, the internet has few similarities to the heady swashbuckling Netscape days of the 1990s. And the internet of tomorrow will be different again.<\/p>\n

Next big development? Web 3.0. What Tim Berners-Lee called \u201cThe Semantic Web.\u201d This internet works far more intuitively and is far more decentralized and democratic.<\/p>\n

There\u2019s a key relationship between the internet\u2019s nature and democracy, and it goes like this:<\/p>\n

\"Information
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And we\u2019re going to look at the role of blockchain technology in propelling this relationship.<\/p>\n

Change is inevitable. Those that accept and embrace this are going to be the ones in the victory lounge. Make sure your armchair is plumped and ready for you to read through the following words.<\/p>\n

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Web 3.0 \u2013 a Few Basics<\/h2>\n
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Francis Fukuyama declared over 30 years ago that The End of History had happened due to the triumph of western capitalism. Not so fast, Mr. Fukuyama. There may have been a change in the geopolitical stage in the last few decades, but history\u2019s about more than this.<\/p>\n

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Want More Tech News? Subscribe to ComputingEdge<\/i> Newsletter Today!<\/strong><\/p>\n

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One of the biggest changes in the history of the world was just starting to take its baby steps into the spotlight as Mr. Fukuyama was writing his bombastic headline. Since then, it has utterly transformed our lives and shows no sign of stopping its incursions into global culture, society, and economics.<\/p>\n

The internet is, of course, what we\u2019re talking about. So, what\u2019s with the 3.0 tag? Time for a little history (sorry, Francis).<\/p>\n

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What Came Before?<\/h2>\n
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Web 1.0 was a very rudimentary affair. Revolutionary in various ways, but not exactly a marvel of interactivity. It pretty much consisted completely of read-only messages, and thus functioned like an unprecedentedly massive notice board.<\/p>\n

\"The
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Information was there for the grabbing, but one couldn\u2019t do much to change what was up there unless you were a computing professional. And commerce? Not much.<\/p>\n

Then came web 2.0. What was the key difference? The big change was interactivity. Users could create their own accounts and their own content. From there, it was a small step to films of cucumbers terrifying cats.<\/p>\n

More significantly, e-commerce was enabled, which, combined with social media, transformed the way individuals conduct their buying.<\/p>\n

Not just this, of course \u2013 all manner of professional and leisure activities have now been made possible from one\u2019s home, all thanks to internet 2.0, where home-based entrepreneurs have flourished (as long as they\u2019ve known how to get a business license).<\/p>\n

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What\u2019s Coming?<\/h2>\n
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And now we\u2019re on the cusp of web 3.0. What\u2019s in store? It\u2019s all going to get very decentralized.<\/p>\n

When a transaction between two individuals takes place over the internet, web 2.0 provides the intermediary. Without this, you just have two people with no previous relationship, hence no reason to trust each other. Web 2.0 enables a modicum of trust to exist.<\/p>\n

The trouble even with the best sales enablement software has been that the data associated with all this is kept centrally, and the rules of engagement are all generated and maintained by a central body.<\/p>\n

This emphasis on centralization feels like it contradicts the essential ethos of the internet, which should be democratic and anti-hierarchical where possible.<\/p>\n

So, web 3.0 is going to change all that. It\u2019s going to be championing principles of decentralization, with more autonomy being granted to users by allowing them to interact directly with each other across various networks. How\u2019s it going to do this? Well, let\u2019s look at the role of blockchain.<\/p>\n

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Blockchain and P2P<\/h2>\n
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Blockchain-driven commerce is on the up.<\/p>\n

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The primary way blockchain\u2019s going to continue to power change is by facilitating a layer of data (the distributed ledger) that\u2019s controlled collectively by the directly interested parties. This data is sent in a protected fashion to the parties (known as decentralized autonomous organizations or DAOs) involved in a transaction.<\/p>\n

In this way, P2P transactions can take place without the need for an intermediary.<\/p>\n

You can understand this better by breaking down transactions in something like a PySpark DataFrame. Or you can just go really simple like this:<\/p>\n

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  1. The user requests a transaction<\/li>\n
  2. The transaction is represented by a block<\/li>\n
  3. All the points of the interested networks are sent a copy of the block<\/li>\n
  4. These points then validate the block\u2019s transactional solvency<\/li>\n
  5. The block gets added to a chain of approved transactions<\/li>\n
  6. The transaction is verified and completed<\/li>\n<\/ol>\n

    Its advantages over traditional forms of transaction are many and include:<\/p>\n

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    • Greater speed<\/li>\n
    • Greater security<\/li>\n
    • Greater spread of control<\/li>\n
    • Greater capacity for online transactions<\/li>\n<\/ul>\n

      It should be noted that not all blockchains demonstrate the openness that is the case with a public blockchain. There are private blockchains that are open only to invitees. But once you\u2019re a member, the decentralized benefits will flow.<\/p>\n

      The other key component in the role of blockchain and P2P is the rise of AI and machine learning. The networks created will depend on computers being able to interpret information in a manner as intelligently as (or more than) people.<\/p>\n

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      Blockchain and Bitcoin<\/h2>\n
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      Bitcoin\u2019s arrival in 2008 was one of the harbingers of web 3.0. More specifically, the Proof of Work blockchains it used to make transactions possible paved the way for the onset of the next stage of internet development.<\/p>\n

      Also, significant was how it interacted with blockchain regarding placing data in more than one location. Hackers had to identify and attack multiple targets. And the way the networks are set up, all those participants who maintain guardianship over the data inside are incentivized by digital currency issue.<\/p>\n

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      Examples of Blockchain and Web 3.0<\/h2>\n
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      There are two extremely well-known blockchain applications that are in an ever-greater number of homes. The role of blockchain in its growth is largely down to its protection of privacy by ensuring that machine learning can take place while user data remains private and never gets sent to the cloud.<\/p>\n

      Siri from Apple and Alexa from Amazon use AI to learn to assist their users in multiple ways. And boy, do they learn. In 2020, it was reported that Alexa had learned over 100,000 skills since its launch in 2014 (It started with a paltry 130 skills).<\/p>\n

      It\u2019s in its ability to link with other devices that we see most Web 3.0 significance. The much-vaunted Internet of Things has taken a while to get moving, but Alexa has given this decentralized network of internet-enabled devices the shot in the arm it needs. In fact, Alexa is now compatible with over 100,000 smart home devices.<\/p>\n

      Siri\u2019s no slouch, either. In fact, it\u2019s employed by 500 million users. Both of these virtual assistants are just the start of what to expect with web 3.0.<\/p>\n

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      Challenges for Blockchain Technology<\/h2>\n
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      Green issues<\/h3>\n

      Blockchain-enabled digital currencies have made lots of people a great deal of money since their inception and breathtaking growth in popularity.<\/p>\n

      However, along with this, they\u2019ve brought environmental costs. It\u2019s hard to get one\u2019s head around how environmentally damaging they are. It\u2019s reckoned that a single Bitcoin transaction requires 2,000 kWh of electricity or the same energy it would take to power the average US household for 73 days.<\/p>\n

      When one looks at the global situation with Bitcoin mining, it\u2019s reckoned to be responsible for around 65 megatons of CO2 every year. That\u2019s the same as the whole of Greater London.<\/p>\n

      So, there\u2019s some work to do. But it\u2019s not like digital currency is alone in this regard. Powered transport took some seriously large green strides between the steam locomotive and the electric car. Digital currencies will get there, too (they just have a lot less time to get their acts together).<\/p>\n

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      51% Attack<\/h3>\n

      51% (or Majority) Attack happens when more than 50% of a blockchain network\u2019s hash rate (or computing power) is controlled by a group of attackers. They would then be able to deny all the benefits of decentralization, being very much in control of the blockchain network.<\/p>\n

      For instance, they would be able to halt validations on transactions, stopping commercial activity in its tracks.<\/p>\n

      They could also reverse transactions and, thereby, double-spend coins. The damage this would do to a digital currency is huge, although it is not enough to destroy it altogether.<\/p>\n

      Digital currency hacking attacks are certainly on the rise.<\/p>\n

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      It\u2019s hoped, however, that, as web 3.0 becomes established, any vulnerabilities it currently exhibits will be dealt with by developing cyber-security protocols.<\/p>\n

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      Upheaval<\/h3>\n

      Yes, web 3.0 will create some upheaval, but this is very much omelet and broken eggs territory. The sales landscape, in particular, is going to be utterly transformed, with commercial potential being unlocked that we can\u2019t even envisage as yet. But we\u2019ll cope.<\/p>\n

      To take the world of commerce as an example, those with vision will take their teams with them, all the better for capitalizing on the riches afforded by the new frontier. What is sales coaching for, after all?<\/p>\n

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      Conclusion<\/h2>\n
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      We\u2019re at the cusp of something that will change all of our lives. Whether this is entirely for the better will be down to how we deal with the momentous opportunities for decentralization that are coming our way. The role of blockchain in areas such as protecting privacy and enabling trust is going to be of the utmost importance.<\/p>\n

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      About the Writer<\/h2>\n
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      Jessica Day is the Senior Director for Marketing Strategy at Dialpad, a modern business communications platform that takes every kind of conversation from Dialpad\u2019s remote working phone system to the next level\u2014 opportunities. Jessica is an expert in collaborating with multifunctional teams to execute and optimize marketing efforts, for both company and client campaigns. Jessica Day also published articles for domains such as Women Love Tech and HeyCarson. Here is her LinkedIn.<\/p>\n<\/p><\/div>\n